Design Thinking 2007

31 Aug 2008

Thanks to all who made this event a huge success. Be sure to add the Design Thinking group badge to your LinkedIn account:

Cost: $40 Prepaid | $50 Day of | $25 Hosts/Sponsors | $25 Evening Only |
$15 Students
Event Schedule:

Event Logistics

Note: Parking for Design Thinking 2007 will be at the Central III building (see PDF), corner of Park Central and Banner, two blocks away from the imc2 office (12404 Park Central, Suite 400 | Dallas, TX 75251)

Event Information

Friday, October 19 | 11:30 a.m. to 5:30 p.m. plus evening sessions
imc2, venue reinforces event, tour included

Featured Speaker
Chris Bernard, Microsoft User Experience Evangelist

Open to the Public
Hosts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC)
Sponsors: imc2, Microsoft, Usability Sciences, Cox & Hall

Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.

Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.

This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas.

Some relevant materials to understand the topic:
Design Thinking is a Strategic Differentiator
What is Design Thinking?
Victor Lombardi offers a great definition
Interview with Roger Martin

recommended reading:

Logo Design: Norm Cox, Cox & Hall,